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Browse Directory>   Business Solutions>  Sales and Marketing>  Marketing Resource Management
 
Research  1 - 22 of 22
Infor Outbound Marketing - Best Practices for Working with Very Large Campaigns by Infor
December 2008 - (Free Research) This white paper outlined several best practices that will dramatically improve the performance and usability of the system when working with very large campaigns.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Increasing Profitability through Intelligent Interactions: Innovative Marketing Strategies in the Communications Industry by Infor
December 2008 - (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc.
November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.
June 2008 - (Free Research) This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc.
June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc.
November 2008 - (Free Research) Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc.
November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software
September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company)
June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)
October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)
September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)
August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)
August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)
August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)
August 2005 - (Free Research) This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

From Concept to Customer: Effective Domain Name Strategies by BuyDomains.com
October 2008 - (Free Research) This podcast explains how BuyDomains aids in defining an effective internet and domain name strategy, as it is vital for all types of business.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

An Introduction to the World Digital Asset Management Market by EMC Corporation
March 2008 - (Free Research) DAM is defined as a value chain of software products that enable the archival and management of digitized content.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A Robust Idea-to-Launch System for Conceiving, Creating & Delivering New Products by CA
December 2008 - (Free Research) Listen to the first of this three-part webcast series with Dr. Robert G. Cooper, President of the Product Development Institute, as he discusses how to quickly and efficiently conceive, create and deliver new products.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Winning at New Products - Pathways to Profitable Product Innovation by CA
December 2008 - (Free Research) This webcast discusses critical performance drivers that make businesses profitable at new product development (NPD), it also highlights study results surrounding secrets to success and drivers of high new product performance.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Connecting Through Content: Issue One by KnowledgeStorm, Inc (E-mail this company)
March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Podcast: Emerging Media Series II: Blogs and Real Simple Syndication Report by KnowledgeStorm, Inc (E-mail this company)
September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company)
July 2006 - (Free Research) This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

1 - 22 of 22

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