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Marketing Management | Sales Management | Customer Relationship Management (CRM) | Lead Management | Marketing Resource Management | Email Campaign Management | Market Research and Demographics | Sales Analysis & Reporting | Sales Force Automation (SFA) | Customer Experience Management (CEM)

Research

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CRM for the Professional on the Go by BlackBerry March 2008 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental “to do later” box, but the reasons to make it a priority are compelling. Read this paper to discover why. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Built for Sales :The Executive Guide to Selecting CRM that Meets Sales Needs by CDC Software - Ross Enterprise October 2008 - (Free Research) This white paper provides core principles companies can use to help them select a CRM system that each sales user feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

White Paper: The Windows Mobile Netbook for the Enterprise with Low TCO by Celio Corp / REDFLY Mobile Companion August 2008 - (Free Research) The Windows Mobile smartphone is easily deployed with a wide array of productivity tools allowing the mobile user to quickly respond to customer requests, stay up-to-date on the latest company information or access remote desktops. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Developer's Guide to Mobile Applications by BlackBerry March 2008 - (Free Research) This document describes how to extend the BlackBerry Enterprise Solution™ using the BlackBerry Mobile Data System™ (BlackBerry MDS™) to provide a mobile workforce with access to a wide range of corporate data and applications. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SEO For Small Businesses by BuyDomains.com November 2008 - (Free Research) In this 30-minute interactive presentation you’ll learn: The relevancy and importance of targeting the right keywords; Why page titles and meta data matter; H-1 headers tags. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Uncovering Hidden B2B Sales Potential by MapInfo Corporation July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

BlackBerry Enterprise Solution Security by BlackBerry March 2008 - (Free Research) This document describes the security features of the BlackBerry Enterprise Solution and provides an overview of the BlackBerry security architecture. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Relationship Management - Integration for a Customer Centric View by Sage (UK) Limited August 2008 - (Free Research) This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Google/TechTarget Research Project by TechTarget November 2008 - (Free Research) Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. (WEBCAST) GO TO WEBCAST

Moving beyond the Map--and across the Enterprise: The Latest Location Intelligence Solution Capabilities to Meet the Expanding Needs of Today’s Communication Providers and Utilities by MapInfo Corporation July 2008 - (Free Research) The MapInfo Professional solution is a windows based mapping application that enables easy visualization of the relationships between data and geography, and performance of detailed analysis to drive insightful decisions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

SAP Supports Applications on VMware Platform: An Industry Milestone by VMware and Intel October 2008 - (Free Research) The partnership with SAP gives VMware the opportunity to address an additional large segment of the enterprise market, and enables SAP to sell its products on the industry-leading virtualization platform. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Microsoft Dynamics CRM Online ® Offer by Microsoft May 2008 - (Free Research) Download this free trial of Microsoft Dynamics CRM Online with enhanced customer relationship management capabilities. Test-drive this Microsoft hosted solution & find out what small business decision makers are buzzing about. (WHITE PAPER) GO TO WHITE PAPER

Configuration Software Comes of Age by Configuration Solutions April 2008 - (Free Research) Enterprise configurators can reduce sales and engineering costs, increase profit margins and improve customer satisfaction. But what should you look for in a solution, and how do you go about implementing it for the best results? Read this … (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). (WHITE PAPER) GO TO WHITE PAPER

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by CDC Software - Pivotal CRM (E-mail this company) November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Contract Management Proposal Management Marketing Asset Management for Salesforce.com by SpringCM November 2008 - (Free Research) The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Pervasive Performance Management by Actuate September 2008 - (Free Research) This paper introduces the concept of pervasive performance management, discuss how managers can frame their goals and benchmarks for achieving this objective. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Take the Fast Track to Easy CRM and ERP Integration by Cast Iron Systems September 2008 - (Free Research) Hear two experts unveil how to increase the value of SaaS with rapid CRM and ERP integration, including a real-life success story. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy by SAP America Inc March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Critical Considerations for a Successful Exchange Server Migration by Metalogix Software, Inc. November 2008 - (Free Research) This paper guides for upgrading Microsoft® Exchange Server environment from 2000/2003 to the latest 2007 edition. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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