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Marketing Management | Sales Management | Lead Management | Customer Relationship Management (CRM) | Marketing Resource Management | Sales Analysis & Reporting | Email Campaign Management | Sales Force Automation (SFA) | Market Research and Demographics | Customer Information Management/ Customer Databases

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SEO For Small Businesses by BuyDomains.com November 2008 - (Free Research) In this 30-minute interactive presentation you’ll learn: The relevancy and importance of targeting the right keywords; Why page titles and meta data matter; H-1 headers tags. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Pennsylvania Toy Company Finds Software Customizations Child’s Play with M1 by Bowen & Groves May 2008 - (Free Research) M1 allows Smethport to create three separate M1 systems: two sales companies – Lauri Toy and Smethport Toy – and a manufacturing company to sell products to both organizations. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Penn National Insurance: Real-Time Documents Provide Faster Time to Market with a Personal Touch by Exstream Software April 2008 - (Free Research) Penn National Insurance wanted to deploy a single, comprehensive infrastructure for its batch and real-time document applications. Exstream Software's Dialogue enterprise personalization solution met this goal, improving time to market… (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Google/TechTarget Research Project by TechTarget November 2008 - (Free Research) Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. (WEBCAST) GO TO WEBCAST

Convergence of Sales and Marketing by Neolane Inc. October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). (WHITE PAPER) GO TO WHITE PAPER

Winning Strategies for Customer Responsiveness - An Article from IQ Magazine by Cisco Systems, Inc. February 2008 - (Free Research) A basic platform for successful customer responsiveness is an IP-based call center, also known as a customer contact center. (ARTICLE) VIEW ABSTRACT | GO TO ARTICLE

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by CDC Software - Pivotal CRM (E-mail this company) November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Contract Management Proposal Management Marketing Asset Management for Salesforce.com by SpringCM November 2008 - (Free Research) The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy by SAP America Inc March 2008 - (Free Research) Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM for the Professional on the Go by BlackBerry March 2008 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental “to do later” box, but the reasons to make it a priority are compelling. Read this paper to discover why. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

White Paper: Increasing Productivity for the Windows Mobile Workforce by Celio Corp / REDFLY Mobile Companion August 2008 - (Free Research) The REDFLY Mobile Companion is a smartphone terminal that allows the smartphone to be used like a laptop when connected to REDFLY, its 80-key keyboard and 8-inch display allow users to interact with Word Mobile just like any word processor. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales P3: Definition and Commentary by Thought Leaders About Sales Process, Production and Performance by Landslide Technologies, Inc. December 2008 - (Free Research) This whitepaper defines the concept of Sales P3, just as the 4P’s of marketing provide the foundation of marketing activities in companies large and small. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Case Study: adidas America Equips Sales Teams with Powerful Wireless Sales Tool by BlackBerry March 2008 - (Free Research) adidas America built their own sales force and CRM application using the BlackBerry Enterprise Solution. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Warner Bros. Case Study by Aprimo, Inc. November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Presentation Transcript: Drive Sales Performance: Keys to Preparing Your Reps for Today's Sales Environment by SAVO Group October 2008 - (Free Research) This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM: The Essential Guide - Five Principles for CRM Success by CDC Software - Pivotal CRM (E-mail this company) December 2007 - (Free Research) This CRM guide distills insights from customers, prospects, industry analysts, and the press down to five key principles for CRM success. Use these five CRM principles as a guide for selecting the right solution and deploying CRM successfully. These principles will help you develop a CRM strategy that is aligned with your company’s strategic goals. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc. June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc. June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Conquering the Crunch Series: Wholesale Distribution and Succeeding in Global Sourcing to Grow Private Label Profits by CDC Software - Vis.align (E-mail this company) June 2008 - (Free Research) The Whitepaper discusses the private label phenomenon, where wholesale distributors sell their own products instead of, or in addition, to reselling goods from other suppliers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc. November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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