10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.

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Marketing Management | Sales Management | Lead Management | Customer Relationship Management (CRM) | Marketing Resource Management | Email Campaign Management | Sales Analysis & Reporting | Market Research and Demographics | Sales Force Automation (SFA) | Customer Service (General)

Research

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5 Tips to Turn Your Website into a Marketing Machine. by HubSpot June 2008 - (Free Research) Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation. September 2008 - (Free Research) This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Why B2C Database Marketing Firms Don't Understand B2B Companies by Extraprise Group, Inc. August 2008 - (Free Research) This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by CDC Software - Pivotal CRM (E-mail this company) November 2006 - (Free Research) Most CRM vendors claim their solution is customizable. Understanding what "customizable" really means, however, can make the difference between attaining your organization's goals and implementation disaster. CDC Software is pleased to offer you a new free white paper that will help you understand the difference and why it matters. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leveraging Real-Time Web Collaboration to Improve Your Sales Process by Cisco Systems, Inc September 2008 - (Free Research) Top sales organizations have embraced real-time Web collaboration solutions and use them every day to improve their interactions with customers, partners, and within their internal sales teams. Learn how it can improve performance in your organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

New Advances in Enterprise Marketing Solutions: Vendor Webcast by EMC Corporation. July 2008 - (Free Research) View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository, collaboration, process management and publishing. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

New Advances in Enterprise Marketing Solutions by EMC Corporation. July 2008 - (Free Research) This presentation addresses the new challenges marketers face such as Return on Marketing Investment, learning why and where they should invest their marketing dollars and how to achieve better ROI. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taking On-Demand CRM Integration to the Next Level by Oracle Corporation. June 2008 - (Free Research) This white paper discusses current integration challenges facing businesses with mixed deployments and presents Oracle’s vision and solution for comprehensive integration with Oracle’s Siebel CRM On Demand. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Designed to Manage Lean Principles by Epicor Software Corporation. September 2008 - (Free Research) Manufacturers will continue to leverage technology to stay competitive. Read this paper to learn how with the Vantage fully integrated enterprise solution, you will be prepared to meet the challenges of today’s market place – becoming lean to do so. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Essential Email Marketing Deliverability Guide by Listrak. January 2008 - (Free Research) In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Reports, Plans and Metrics for Better Marketing by Cognos, an IBM Company August 2008 - (Free Research) Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

It’s All about the Salesperson: Taking Advantage of Web 2.0 by Oracle Corporation. September 2008 - (Free Research) This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation. September 2008 - (Free Research) This paper makes the case that companies that understand the strategic value of CRM technology to achieve dramatic increases in revenue, productivity, and customer satisfaction will have a significant lead on those who lag in the adoption of CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Marketing Transformation- How to Lead the Revolution by Extraprise Group, Inc. August 2008 - (Free Research) This Report begins by considering the pressures, internal and external, that are driving the transformation of marketing and its impact on global business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Achieved Closed-Loop B2B Marketing by Extraprise Group, Inc. August 2008 - (Free Research) Database marketing’s time is now, and as companies realize its importance the number of constituents will grow, meaning the database should be at the forefront of all new initiatives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales Performance Optimization: 2007 Survey Results and Analysis by Cisco Systems, Inc September 2008 - (Free Research) This report represents input from professionals directly involved in the management of their organizations sales forces. Professionals were questioned regarding their sales teams performance across 100+ different metrics. Read now to learn more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices for Pipeline Management by Oracle Corporation. June 2008 - (Free Research) This paper will discuss some common factors that impact a company’s ability to effectively manage the pipeline and focus on the process and organizational best practices that can help companies overcome their challenges. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Conquering the Crunch Series: Wholesale Distribution and Succeeding in Global Sourcing to Grow Private Label Profits by CDC Software - Vis.align (E-mail this company) June 2008 - (Free Research) The Whitepaper discusses the private label phenomenon, where wholesale distributors sell their own products instead of, or in addition, to reselling goods from other suppliers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Your Salespeople Will Love by Oracle Corporation. August 2008 - (Free Research) Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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