Reduce Churn Through Enterprise Feedback Management and Predictive Analytics
by SPSS Inc. Worldwide Headquarters

In this case study, Cablecom recognised the key to tackling churn was to identify the point at which customers become dissatisfied with the service and before they made the decision to switch to an alternative provider.


As a result, the company turned to SPSS for help to support an enterprise feedback management program and to make use of predictive analytics technology to better understand its customers, in terms of their characteristics, behavior and attitudes.
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